For knitwear brands
Virtual try-on that gets knitwear right
Yes, virtual try-on works for knitwear, and knitwear is where it earns the most. A cable-knit cardigan on a flat product photo tells a shopper almost nothing about how it will sit on them: how long it falls, how the shoulder drops, whether oversized reads cosy or shapeless on their frame. Spequlo generates the garment on the shopper's own body from one photo, keeps the texture and the weight of the knit, and pairs the picture with a size recommendation from their measurements.
→ Book a demo→ Try it as a shopper
Why is knitwear hard to sell online?
Knitwear is bought on feel and fit, and a website offers neither. Gauge, ply and fibre change how a piece hangs; the same “oversized” label means different things across brands; and the product photo is usually a tall model in the sample size. Shoppers guess, and knitwear returns are the result of the guess being wrong.
How does Spequlo show a knit on a real body?
The shopper uploads a photo or picks a preset model, and Spequlo generates the garment on that body: the drop of the shoulder, where the hem lands, how the ribbing sits at the cuff. It works from the product images and description already on your page, so a chunky knit is rendered chunky and a fine merino stays fine. No 3D models, no extra photo shoot.
Does it tell the shopper which size to buy?
It does. The shopper takes two guided photos, Spequlo estimates their measurements, and matches them to your size chart for that product. For knitwear that matters twice over: a shopper who wants a relaxed fit and one who wants it close can both be steered to the right size, and the recommendation shows its reasoning so they can choose.
What does a knitwear brand see in the analytics?
Try-on rate, add-to-cart rate and conversion for shoppers who used the widget, per product and per category, through to the order. You also see which sizes are being recommended, which is an early signal when a chart and a batch of stock disagree.
Spequlo for knitwear, in practice
Belacaro, a Canadian knitwear brand, runs Spequlo on its product pages: the try-on button sits under the add-to-cart button, and shoppers see the sweater on themselves before deciding. Install is a Shopify theme block; the charts were matched from the product pages automatically.
Questions, answered
- Does it handle textured and cable knits?
- Yes. Texture is rendered from your product image, so cable, rib and waffle knits keep their structure on the shopper's body.
- What about oversized and cropped fits?
- The try-on shows the garment's length and volume on the shopper's own proportions, which is exactly the question oversized and cropped pieces raise.
- How long does setup take?
- For a Shopify store, an afternoon: install the app, enable the theme block, and the try-on button appears on product pages. Size charts are matched to products automatically. Other platforms use a script tag.
- What happens to shopper photos?
- Photos are stored privately, are never used to train AI models, and are deleted on request. Brands see aggregate analytics, not a shopper's photos.
- Can I see it working before I talk to anyone?
- Yes. spequlo.com/try is a live demo store with the real widget on real product pages.