The Spequlo journal
Ideas for a better fit.
Virtual try-on, AI sizing, fit, and what actually moves returns for fashion brands.
· 7 min read
How to Measure Whether Virtual Try-On Works: The Holdout Method (2026)
Before-and-after comparisons can't isolate a try-on tool from the season, the promo calendar or the product mix. A random session holdout can. Here's the method, the sample sizes, and the traps.
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· 7 min read
Best Virtual Try-On Apps for Shopify in 2026: An Honest Comparison
The best virtual try-on apps for Shopify apparel stores in 2026, judged on merchant reviews, Built for Shopify status and real pricing, are GenLook and Antla…
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· 7 min read
How to Add Virtual Try-On to Your Shopify Store (2026)
To add virtual try-on to a Shopify store you install a try-on app from the App Store, switch it on in the theme editor as an app embed or place it as an app…
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· 6 min read
Virtual Try-On vs Size Recommendation: What's the Difference? (2026)
Virtual try-on generates an image of a garment on a shopper's body; size recommendation predicts which size that shopper should order. They answer two different…
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· 8 min read
What Is Virtual Try-On? A 2026 Guide for Fashion Brands
Virtual try-on shows a shopper a garment on their own body before they buy. Here's how AR and AI try-on differ, what each can and can't do, and how to tell whether it works.
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