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The Spequlo journal

Ideas for a better fit.

Virtual try-on, AI sizing, fit, and what actually moves returns for fashion brands.

A woman sitting on her living-room floor between opened delivery boxes, checking her phone, a burgundy dress hanging on the door behind her.

· 6 min read

Virtual Try-Before-You-Buy: The Returns Math for DTC Fashion Brands

Home try-on programs are shrinking. Here is what the returns data says about virtual try-before-you-buy for DTC fashion brands.

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A clothing-label founder at her studio work table attaching a blank tag to a burgundy dress, laptop and garment rail behind her.

· 6 min read

What Is White Label Virtual Try-On, and How Do You Choose One?

What white label virtual try-on means, why it matters now that ChatGPT and Google run their own, and what to check before you choose one for your store.

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Two colleagues in a small e-commerce office reviewing results on a laptop balanced on shipping boxes, a rail of garments behind them.

· 7 min read

How to Measure Whether Virtual Try-On Works: The Holdout Method (2026)

Before-and-after comparisons can't isolate a try-on tool from the season, the promo calendar or the product mix. A random session holdout can. Here's the method, the sample sizes, and the traps.

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A boutique owner leaning on her shop counter scrolling her phone, a stack of burgundy knitwear beside her and a dog asleep on the floor.

· 7 min read

Best Virtual Try-On Apps for Shopify in 2026: An Honest Comparison

The best virtual try-on apps for Shopify apparel stores in 2026, judged on merchant reviews, Built for Shopify status and real pricing, are GenLook and Antla…

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Over the shoulder of a man working on a laptop in a spare-room stockroom, shelves of folded garments and a burgundy dress on the wardrobe door.

· 7 min read

How to Add Virtual Try-On to Your Shopify Store (2026)

To add virtual try-on to a Shopify store you install a try-on app from the App Store, switch it on in the theme editor as an app embed or place it as an app…

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One friend holds a burgundy dress against herself while the other sits on the bed laughing with a tape measure stretched between her hands.

· 6 min read

Virtual Try-On vs Size Recommendation: What's the Difference? (2026)

Virtual try-on generates an image of a garment on a shopper's body; size recommendation predicts which size that shopper should order. They answer two different…

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A woman in a burgundy wool coat on a tram, smiling down at her phone in late afternoon light.

· 8 min read

What Is Virtual Try-On? A 2026 Guide for Fashion Brands

Virtual try-on shows a shopper a garment on their own body before they buy. Here's how AR and AI try-on differ, what each can and can't do, and how to tell whether it works.

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